John Carlton
John Carlton
has been around for quite awhile. Yet he seems to
be a mystery man to most people. It's
probably because for nearly 20 years, he's been quietly
churning out some of the best ad copy on the planet,
while sitting behind his desk.
John Carlton
has been behind some of the greatest
marketing campaigns in advertising. Until recently,
he purposely remained fairly anonymous and tried
to avoid the spotlight.
Howeever, nobody can dispute the fact that he was one
of the worlds highest-paid copywriters.
He
earned his great reputation after 20 years in
the ad copy business creating campaigns for
major corporations.
He was the
big-time freelancer that Los Angeles agencies snuck
in the back door to do the genius, hard-work
their staff writers couldn't pull off. He was also
the featured starting speaker for Dan Kennedy, at
his sold-out November 2002
Copywriting Boot Camp.)
He was also
a business partner and close friend of the legendary
Gary Halbert.
John Carlton
was among the first copywriters to write a television
infomercial. He's had 2 and 3 page ads repeatedly
in Muscle & Fitness, Men's Health
Magazine, Golf Digest,
Men's Journal, etc.
He's done
it all. From a true-life, hitchhiking hippie to a
corporate spy, in places like Silicon
Valley, Miami Beach and Hollywood.
In his prolific
career, John has successfully promoted nearly every
product or service used by human beings. I highly
recommend
his teachings.
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